Join the team at TACLAB
TACLAB
E-commerce Growth Marketing Manager
Irvine, CA | In Person
About TACLAB
TACLAB is a U.S.-based tactical glove brand focused on high-performance shooting and outdoor gloves. Our products are built for real-world use and trusted by shooting enthusiasts, professionals, and outdoor users across the United States.
We operate a Shopify-based direct-to-consumer business and focus on execution-driven, profitable growth. We value clarity, ownership, and results over buzzwords. We are intentionally a small team and build with long-term focus.
Role Overview
We are seeking an E-commerce Growth Marketing Manager to own traffic growth and conversion performance for TACLAB’s direct-to-consumer business.
This role is responsible for planning and executing growth initiatives end to end—from traffic acquisition to on-site conversion optimization. You will personally execute, test, and optimize strategies across channels.
This is a hands-on role, not a people-management position.
Key Responsibilities
Growth & Traffic
-
Own qualified traffic growth to taclab-usa.com
-
Lead SEO strategy across product pages, collections, and site structure
-
Build content-driven organic growth aligned with search intent
Paid Media
-
Manage and optimize Meta Ads and Google Ads with a focus on conversion
-
Monitor and improve ROAS, CAC, and overall efficiency
-
Translate performance data into actionable optimizations
Conversion Optimization
-
Optimize product pages, landing pages, and funnels
-
Improve CVR and AOV through messaging, structure, reviews, and bundles
-
Continuously test and iterate to improve on-site performance
Analytics & Performance
-
Track performance using Shopify, GA4, and related tools
-
Provide clear performance summaries and insights
-
Identify what works, scale it, and cut what doesn’t
Skills, Knowledge & Experience
Qualifications
-
3+ years of hands-on Shopify e-commerce experience
-
Proven experience driving traffic that converts
-
Strong knowledge of Meta Ads and Google Ads
-
Solid understanding of CVR, AOV, ROAS, and CAC
-
Comfortable working independently with full ownership of results
-
Experience marketing to U.S. consumers
Strong Plus
-
Experience in tactical, outdoor, EDC, or adjacent categories
-
Familiarity with advertising compliance in regulated industries
-
CRO and funnel optimization experience
-
Startup or high-growth e-commerce background
Who This Role Is For
-
Builders who enjoy hands-on execution
-
Growth marketers who take ownership of outcomes
-
Candidates comfortable being accountable for revenue impact
Who This Role Is Not For
-
Strategy-only or brand-only marketing positions
-
Candidates uncomfortable with performance accountability
Introductory Period
The first 30 days will be considered an introductory period focused on execution and performance alignment.
Employment is at-will.
Why Join TACLAB
TACLAB is in an active growth phase, and this role sits at the center of that trajectory. This is not a fixed-scope position—its impact and scope will grow as the business grows.
You will take direct ownership of growth initiatives and work closely with the business owner. Strong performance in this role is recognized and rewarded. As results compound, compensation, responsibility, and influence are expected to evolve accordingly.
This role is designed for someone who values long-term growth—both for the business and for themselves—and wants their contribution to directly shape outcomes, recognition, and future opportunities.
How to Apply
Please email the following to:
-
Your resume
-
A brief summary of one real e-commerce growth case you personally worked on
(traffic source, actions taken, and measurable results)
Candidates who can clearly demonstrate how they drive traffic, improve conversions, and grow revenue will be prioritized.